At an event honoring the twentieth graduating class of the 10,000 Small Businesses program at LaGuardia Community College in New York City, Goldman Sachs asked some of the business leaders in attendance to share their insights on business-building and how to further empower American entrepreneurship.

The best advice to a small business owner… is never stop thinking about how to delight your customer. Not to satisfy your customer, but to delight your customer. And when you wake up in the morning, start thinking about it. During the day, think about it. At night, think about it. And then dream about it.

– Warren Buffett